Leading payments technology firm, SafeCharge (AIM: SCH), announced today that it has entered into a partnership with Denmark’s national lottery, Danske Spil A/S that will power “Youbet,” its regulated sports betting platform, that will serve as a catalyst for growth in the local regulated market there.

SafeCharge Cashier has been implemented by Danske Spil, the hosted payment solution that is optimized for maximum deposit and withdrawal conversion. Adding the Danish debit card, Dankort, and the benefit of a direct connection with MasterCard and Visa, SafeCharge is enabling the national lottery founded in 1948 to attain optimal success rates, according to the press release.

Via its pair of subsidiaries, Danske Licens Spil A/S and Danske Lotteri Spil A/S, the firm offers both lottery and gambling services and games such as Onsdags Lotto, Lotto, Joker, keno Eurojackpot, Bingo, Quick, Poker, Dantoto, Zezam, Oddset, Casino, and the newest betting brand, Youbet. Danske Spil A/S has chosen SafeCharge to target an expanding demographic of sports betting fans in Denmark via Youbet.

Chief Executive Officer for Danske Spil A/S, Erik Folmann, explained, “Sports betting is becoming an increasingly popular activity in Denmark. Our customers are demanding a seamless payment experience from any device with their preferred payment method at any time.”

“Following a quick and seamless implementation process, we are delighted to work closely with the team of SafeCharge experts on delivering the best user payment experience for our customers,” said Folmann.

Chief Compliance Officer for SafeCharge, Yuval Ziv, said that they are “excited to support Danske Spil with smart payments technology to boost further its expansion.” Ziv added that they are “confident that SafeCharge Payments Engine’s various assets will continue to deliver the highest levels of customer experience and payment conversion.”