On Monday, June 7th, 2021, from London, United Kingdom LV BET has announced that they are signing the former football star for both Liverpool and Republic of Ireland, Jason McAteer, as a brand ambassador for the United Kingdom as well as the Ireland market.

McAteer played for Ireland at both the 1994 and 2002 FIFA World Cups, and he ended up winning 52 caps for his beloved country of Ireland. Jason will provide some much – appreciated expert insight as well as match previews exclusively through the multiple media channels of LV BET. This will begin with the UEFA Euro 2020, and then follow through the duration of the 2021 – 2022 season.

In addition to that, McAteer will also contribute his personal experiences from more than 400 of his career appearances with football clubs such as Liverpool, Bolton Wanderers, and Sunderland with LV BET via a series of interviews that can be viewed on the sportsbooks’ blog and on their social media networks.

Career milestones for the football star, Jason McAteer, involve his very memorable goal against the Netherlands that locked in Ireland’s place at the 2002 World Cup as well as playing for Liverpool’s football club in the 1996 FA Cup Final with other great players such as Robbie Fowler, Steve McManaman, and John Barnes throughout the four – year spell he enjoyed with the team that he supported as a young child.

“This promises to be a thrilling summer of football, and I’m very much looking forward to linking up with LV BET during the Euros and giving my views on the great players on show and the fabulous matches we are anticipating. It’s an exciting time, with fans returning to stadiums, so I am thrilled to be sharing my thoughts on the game we all love ahead of the Euros and into the 2021 – 22 season,” says Jason McAteer.

In cooperation with LV BET as an ambassador, McAteer, will primarily center his attention on the gaming providers’ social media channels and in correlation with its corporate sponsorships. Fans of the former football star player of Ireland as well as his other former football teams should look forward to a wide variety of activations in the upcoming year. LV BET functions all across Europe with a multitude of sponsorships, and they view this ambassador partnership with Jason as part of its ultimate strategy to expand in both the United Kingdom and especially in the country of Ireland due to McAteer’s undeniable popularity there.

“Jason is a valuable addition to the LV BET team as a brand ambassador, bringing a wealth of expertise from a playing career that lasted more than 15 years. Having played at two World Cups and spent almost a decade in the Premier League, our followers can look forward to hearing his views on the Euros and throughout next season’s football, both domestic and international,” the COO of LV BET Marcin Jablonski expressed.

Jablonski goes on to say, “Our customers will benefit from being able to engage with Jason’s match previews and opinions and interact with Jason during the partnership. Teaming up with Jason will enhance our credibility in the UK and Ireland market and increase brand awareness.”

LV BET promotes a sportsbook product consisting of a wide variety of pre – event and in – play market segments to choose from as well as plenty of gaming options for their customers to ultimately consume and enjoy.

The provider is the official sports gambling partner of England’s Vanarama National League, in an agreement that is now heading into its second consecutive season. Prior to this LV BET has sponsored the German national team in ice hockey and Kölner Haie before, a club from the Deutsche Eishockey League. In Poland, the sportsbook is the main partner and sponsorship of Wisla Krakow and Slask Wroclaw, and they have previously sponsored the European Volleyball Championship – EuroVolley Poland 2017.