US-based international supplier of instant games, Scientific Games Corporation, has recently announced that they’ve signed a new six-year contract to provide the Kansas Lottery with instant games and support for marketing and production operations. The agreement, which started September 13, 2016, will see the popular game provider supply its proprietary software and brands, which include popular game franchises like Monopoly™ and Walking Dead™.
The contract comes after a period of successes for the company, which in 2016 had already succeeded in winning contracts from a number of US lotteries, including the Lottery of Georgia. According to official stats, the game provider now covers over 70% of the instant game market in the U.S. – a feat which was accomplished not without criticism from industry rivals. The company supplies a total of 150 lotteries across the globe, most of which are in the U.S. and Canada, but also Europe.
Kansas Lottery is one of the oldest customers of Scientific Games, which through its legacy companies have provided the Lottery with various game products ever since its early days, back in 1987. The mutual partnership has proven to be quite successful thus far, bringing Kansas Lottery $164.6 million in instant games retail sales in 2016 alone, a number that’s 6.7 higher than last year.
Commenting on the newly-signed agreement, Kansas Lottery CEO, Terry Presta, said that they are happy to collaborate with the biggest global supplier of lottery games in bringing pioneering games to the state, but also in designing strategies that will ensure their instant game sector keeps growing healthily.
Returning the sentiment, Senior VP of Instant Products at Scientific Games, John Schulz, stated that the company is likewise looking forward to continue their partnership with Kansas Lottery by providing new products. He also said that they will continue providing their knowledge gathered from global research and 40+ years of experience in the industry to help the Lottery drive their revenue and net income.