After partnering with Hard Rock Hotel and Casino Atlantic City in August regarding the launch of a New Jersey-facing online sportsbetting domain, Kindred Group, has now announced the signing of a deal that is to see the coming service utilize technology from Kambi Group.

Extended contract:

According to an official press release published by European Gaming Media and Events, the operator stated that it has inked ‘an addendum to the current contract’ it holds with Kambi Group that will give it the right to employ its fellow Maltese firm’s sportsbetting platform in ‘The Garden State.’

Unibet brand progress:

Kindred was previously known as Unibet Group until a 2016 name-change and is already responsible for numerous United Kingdom and Ireland-facing online casino and sports wagering domains including,, and It detailed that the extended alliance with Kambi Group will permit it to provide sportsbetting aficionados in New Jersey with a comprehensive range of ‘first-class’ products via its Unibet brand.

Exemplifies ‘strong partnership’:

Manuel Stan, United States Senior Vice-President for Kindred Group, declared that the new arrangement with Kambi Group illustrates the ‘strong partnership’ that exists between the pair and will complement his firm’s recent New Jersey understanding with the SG Digital subsidiary of Scientific Games Corporation.

Stan’s statement read…

“We are of course delighted to add this final piece to our product offering towards customers in New Jersey. Kindred [Group] and Kambi [Group] have a long and successful history together, which we intend to develop further as we prepare to enter the New Jersey market. I am particularly pleased that we are now ready to offer customers in New Jersey a truly great experience in a safe and secure environment.”

Empowering operators:

For his part, Max Meltzer, Chief Commercial Officer for Kambi, described Kindred Group as an ‘industry innovator’ subsequent to proclaiming that his firm is looking forward to helping it to bring ‘truly unique and differentiated sportsbetting experiences’ to players in New Jersey.

Meltzer’s statement read…

“The partnership between Kambi [Group] and Kindred [Group] goes back many years and continues to deliver consistent sportsbetting growth in Europe and other parts of the world, [which illustrates our] ability to empower visionary operators to become sportsbook market leaders.”