The frontman for iconic American rock band Kiss, Paul Stanley (pictured), will reportedly be in the southern Mississippi city of Biloxi late next week in order to help promote a plan that could soon see the site of the former Margaritaville Casino and Restaurant transformed into a Rock and Brews-branded casino resort.

According to a Wednesday report from the local Sun Herald newspaper, the 68-year-old rocker will be performing with his makeup-clad band at the nearby Mississippi Coast Coliseum on March 15 and is to use the opportunity to attend a public ribbon-cutting ceremony for the property being envisioned for Biloxi’s Point Cadet neighbourhood.

Prospering project:

The newspaper reported that Stanley established the Rock and Brews restaurant chain with Kiss bandmate Gene Simmons in 2012 and that the entity has since gone on to debut some 17 locations across the United States and Mexico. The enterprise moreover announced plans three years ago that is to see it partner with the federally-recognized Kaw Nation in order to open the Rock and Brews Casino Resort in the north-central Oklahoma community of Braman.

Significant scheme:

The Sun Herald reported that Rock and Brews inked a letter of intent with developer RAM Group Management in November that involves the pair working towards bringing a $200 million casino resort to the lot that once hosted the Margaritaville Casino and Restaurant. This Biloxi property closed in September of 2014 but the investors are now purportedly hoping to be given consent to open a new 300-room waterfront development on the same site featuring a 40,000 sq ft casino, a swimming pool, a parking garage and a concerts venue as well as a unique amenity designed to attract visitors from around the nation.

Tom Moore from RAM Group Management reportedly told the newspaper that Stanley will probably schedule the Mississippi ceremony for the early afternoon of March 5 with the Chief Executive Officer for Rock and Brews, Adam Goldberg, also due to be in attendance.

Imminent intentions:

Moore furthermore told the Sun Herald that the investors had already met with the Mississippi Gaming Commission and plans to follow up the ribbon-cutting ceremony by formally joining the permitting process and applying to the southern state’s gaming regulator for consent to proceed with construction.