After partnering in Colombia in 2021, RushBet and LaLiga have decided to extend their agreement. The sportsbook first gained ground in South America due to the deal and now the two will work in tandem for at least three more seasons. The announcement comes as the Spanish soccer league begins its new season.

Details of the Partnership Extension

LaLiga will kick off its schedule this week with Rush Street Interactive, Inc.’s RushBet sportsbook as its exclusive partner. With the deal, RushBet will gain intellectual property rights for the LaLiga Santader and the LaLiga Smartbank. With these rights, the online sports betting operator can use team names in advertising along with shields, competition logos, and player pictures.

RushBet also now has access to ex-players from the league. These players are known as ambassadors, and customers of the sports betting brand will have a chance to participate in exclusive experiences like meet-and-greets with the former players.

The sportsbook will also be given team merchandise that can be provided to customers during giveaways or branding events. This will include jerseys and balls used by the team. Hospitality packages are also on the table, which will be known to bettors as “Money Can’t Buy Experiences”.

Players of RushBet can compete to win an all-expense paid trip to attend big games like Barcelona vs. Real Madrid in VIP style. With co-branding, these experiences will be a highlight of the partnership and an extended presence on social media.

General Manager of RSI Colombia, Valentin Birnstein, commented on the deal by stating:

“LaLiga is one of the most popular leagues across the globe, and we are thrilled to be able to bring our valued customers up close to this important league. We are committed to providing RushBet players with top-tier content and high-quality entertainment and expanding our partnership with LaLiga helps to achieve those objectives.”

Colombia Deal with Pragmatic Play

Rush Street Interactive, Inc. announced a deal with Pragmatic Play in late June to see the operator’s Live Casino suite added in Colombia. The deal builds on the existing presence of the online gaming company in the region.

With this deal, players of gained access to favorite live dealer games, including blackjack, roulette, and baccarat. Each of the games is broadcast live via state-of-the-art studios. Advanced 4K video tech is used along with audio systems to bring the games to life. Professionally trained dealers work each table to ensure that players have an enjoyable experience.