Playtika announced a new partnership with Hollywood superstar Laurence Fishburne this week, with a new national commercial campaign for the WSOP play-for-fun poker site. The new commercial first aired on February 3 and is the first time Fishburne has teamed up with an entertainment-style mobile game.
Details of the Commercial
The commercial features Fishburne as he narrates the story of a player known as StanDaMan. The player is determined to earn a digital version of the popular WSOP championship bracelet. This special bracelet is considered the top non-monetary prize that the industry has to offer.
StanDaMan goes on his quest while at a diner, with the surroundings changing from an eatery to a royal dining hall in medieval times. As Fishburne narrates the tale, he discusses the unique poker experience players will find at the WSOP. The platform gives every player a shot at going from nothing to greatness, and ‘Become A Poker Legend’!
In a statement, Fishburne commented that it was interesting to work on the project and he felt like he had to be a part of it. Fishburne stated:
“I’m aware of WSOP and am fascinated by the gamesmanship of it. I’m thrilled to be a part of this game, and hope people enjoy my presence and that it can give them some joy!
Playtika Chief Revenue Officer Ofer Kinberg commented as well, stating that Fishburne brings his personality and style to life within the WSOP commercial. Kinberg feels the new advertisement compliments the ‘epic persona’ of Fishburne and the epic legacy of the WSOP.
More about the Free-to-Play WSOP
Aside from its real-money offerings, the WSOP also provides a free-to-play service for online poker fans. The app offers services for Android and iOS customers. Players have access to free Texas Hold’em Poker and can play against other players from around the world. Virtual chips are used in the games and no real prizes are awarded.
The app is perfect to test your skill and practice for live gameplay. Collect cards and legend chips as you play, create an album, and earn a prize that will help with your free-play gaming. Players of the app can even collect bracelets to show off their skills. There are various game modes and formats so players can mix up their gaming in several ways.
Play 24/7 from your mobile device, taking part in fun tournaments and poker missions. Connect to Facebook and earn extra poker chips just for adding your account.