After kicking off the new year with its entrance into Sweden‘s re-regulated iGaming industry, leading entertainment provider, Microgaming, has penned a deal that will see London-based supplier, IWG, transform some of its most lucrative games into instant win games.
According to the official press release…
A range classics, as well as new releases, by the provider which boasts being the developer of the first true online casino software, will be made ready for the instant win market by IWG. Each bespoke offering will create a one-of-a-kind gaming experience for players.
The converted games will combine exciting features and trusted gameplay with new win mechanics and prize structures and later this year will be supplied to Microgaming’s 800-plus gaming brand operator base.
The deal, according to Microgaming, represents the first such partnership between it and IWG. Microgaming will take advantage of the London-headquartered supplier’s expertise in transforming online casino slots into instant win games to further grow its reach in the ever-expanding sector of the iGaming industry.
Proven track record:
The Isle of Man-based online gaming supplier has a proven history of product development and innovation and maintains its exploration of new opportunities so that it may refresh and expand its content. This latest collaboration demonstrates the company’s commitment to operators to provide them with fresh gaming solutions in order to broaden market appeal.
“adding a new dimension to the gameplay”
Commenting on the new partnership deal, Director of Content Strategy for Microgaming, John Quinn, said…
“IWG has a strong reputation for delivering instant win slot games that keep the key characteristics of a popular title while adding a new dimension to the gameplay, which captures the attention of players around the world.
“We look forward to seeing this transformation of our popular releases and making them available to our ever-growing network of operators and their players.”
“enjoy an enhanced experience”
Explaining the benefits of the agreement, Chief Commercial Officer for IWG, Leon Thomas, said…
“Fans of Microgaming’s slots will now be able to enjoy an enhanced experience thanks to this new partnership. By implementing our proven instant win mechanics into its wide range of games, Microgaming will now be able to target a different player base with this unique concept.
“We’re delighted to provide them with exciting and engaging instant win games inspired by its catalogue of games and are sure they will prove to be a big hit.”
2018 PJN success:
Microgaming announced last month that in 2018 it paid out a mind-blowing €154,954,249 ($US177,051,499.68) through its progressive jackpot network, with a total of nine lucky players taking home seven-figure sums.