Online casino operator Mr Green and Company AB has announced that it is soon hoping to be able to offer its services to even more players after joining the likes of competitors Kindred Group and Betsson AB in applying for Swedish iGaming licenses.

Subsidiaries submit applications:

According to an official press release published by boutique gaming event organizer European Gaming Media and Events, Mr Green and Company AB explained that the license applications were submitted by its Evoke Gaming Limited and Mr Green Limited subsidiaries for sites such as MrGreen.com, MamaMiaBingo.com, Vinnarum.com, Redbet.com and Bertil.com.

Operator already licensed in multiple jurisdictions:

Established some eleven years ago, the Stockholm-listed operator additionally stated that it pays particular attention to ‘responsible gaming and the concept of Green Gaming’ and already operates in 13 jurisdictions after receiving licenses from authorities in countries including the United Kingdom, Malta, Denmark and Italy.

Mr Green and Company AB furthermore proclaimed that its aforementioned Green Gaming predictive tool permits aficionados to better control their play while allowing the operator to ‘adapt its customer communication to their risk levels.’

Sweden becoming a ‘regulated market’:

The company described itself as ‘a fast-growing [and] innovative iGaming group’ while its Chief Executive Officer, Per Norman, declared that he was now ‘looking forward to continuing to offer Swedish customers a superior experience in a Green Gaming environment.’

Norman’s statement reportedly read…

“Finally, Sweden has become a regulated market.”

With over 300 employees, Mr Green and Company AB is also responsible for the domains at BingoSlottet.dk, 11.lv, WinningRoom.com and BingoSjov.dk and last year posted turnover of approximately $129.37 million.