London-based supplier, IWG’s, portfolio of games has been rolled out across iGaming group, MRG’s, brands after the two entered into a new partnership agreement recently.
According to a press release…
Content from the award-winning supplier of online, instant win games, is now available to Mr Green Ltd sites. Titles from the experienced supplier such as the successful Cash Buster Series along with a slew of other popular releases can be accessed on the Malta-headquartered operator’s sites alongside flagship brand, Mr Green.
Mr Green Ltd has gained access to IWG’s portfolio courtesy of integration by way of the Open Gaming System (OGS) content aggregation platform of the digital arm of Scientific Games Corporation, SG Digital.
This latest deal is one of a series of key commercial deals for the innovative supplier, whose content is already availale with GVC, 888, William Hill and bet365.
Enable further growth:
Commenting on the important content deal, Chief Commercial Officer for IWG, Leon Thomas, said…
“Partnering with Mr Green is an important move for us, as it will allow us to further expand the reach of our games across the markets the operator group operates in.
“This latest agreement shows the demand for instant win games continues to grow across multiple jurisdictions. We’re thrilled that our games will now be available to Mr Green’s players and look forward to providing them with more of our content for the foreseeable future.”
Instant win vertical:
Meanwhile, Head of Gaming for Mr Green Ltd, Jacqui Gatt, added…
“We’re very pleased to have reached an agreement to integrate IWG’s award-winning content.
“They have built a reputation for delivering highly engaging games and with the popularity of the instant win vertical growing exponentially, we’re very confident our players will enjoy what IWG has to offer.”
A leading iGaming company, Mr Green offers Sportsbook, online casino, bingo, live casino and keno. Sweden‘s fifth most well-known brand, according to the results of a recent survey, is licensed in Italy, Malta, Denmark, Sweden and the UK and holds a sportsbook license in Ireland as well. The company also enjoys a significant European presence.
In January 2019, William Hill PLC, one of the world’s premier betting and gaming firm’s, acquired Mr Green Ltd.
IWG’s most recent deal comes on the heels of its content deal with leading entertainment provider, Microgaming.