As it looks to expand its footprint in the UK, market-leading online and mobile casino software provider iSoftBet has partnered with flagship Lindar Media brand MrQ. Over the last year, the popular online casino has seen considerable growth in the British iGaming space and has plans to expand into new markets.

The freshly-inked content agreement will see iSoftBet supply the marketing/technology startup’s digital interest with its extensive collection of online casino games, after earlier this week MrQ strengthened its UK presence courtesy of a collaboration with London-based HTML5 game developer Push Gaming.

Complementing its existing slots and bingo offering, the current deal enables the online casino’s customers to access an array of the provider’s top-performing games, including recent additions to its wildly popular Twisted Tales games series, Brides of Dracula: Hold & Win and Moriarty Megaways.

Market growth:

Savvas Fellas, Founder of Lindar Media, commented on the new partnership…

“We are proud of the portfolio of games that we offer our MrQ customers, and invest a great deal of time in ensuring we add the best content for our audiences.

“I fully expect iSoftBet’s titles to resonate with our audience and serve as a driver of our future growth.”

The British online casino software provider and content aggregator is currently active in 21 regulated markets, providing some of the largest operators in the industry, such as Jokerstar in Germany, Corporacion Tecnodata leading brand, Sellatuparley, and Universal Soft in Latin America, and LeoVegas in Italy, with innovative casino games and fast route to market thanks to its aggregation platform.

Also commenting on the tie-up, Lars Kollind, Head of Business Development for iSoftBet, used a company press release to say that partnering with the flagship Lindar Media casino brand MrQ is “an exciting moment” for them as they look to grow their presence in the UK.

“We’re always looking to bring on like-minded brands that embody our values, and we’re confident our products bring considerable value to our new partner.”

New Christmas slot:

It has been a busy month for iSoftBet, having just unveiled its exclusive Christmas slot, Scrooge Megaways, which incorporates two popular mechanics, Hold & Win and Megaways. The medium/high volatility video slot is the latest addition to the Twisted Tales collection and has a max win of 12,000x.

The UK firm has also inked a number of commercial partnerships in recent weeks, including Malta-based games developer Quik Gaming, Italy-based platform provider, Octavian Lab, and Scandinavian operator Coolbet.

Buenos Aires debut:

iSoftBet has also advanced its planned Argentinian expansion after securing approval from Lotería de la Ciudad de Buenos Aires (LOTBA), with the new accreditation from the regulatory board for the City of Buenos Aires allowing the firm to now supply its games to customers and operators in the LatAm region.