Native American casino operator Navajo Nation Gaming Enterprise has announced the signing of a deal that is to see it launch a mobile-friendly online sportsbetting service for aficionados located in the western state of Arizona.
An enterprise of the federally-recognized Navajo Nation, the firm used an official Thursday press release to detail that the exclusive alliance with the Hard Rock Digital enterprise of fellow casino proprietor Hard Rock International will allow it to premiere a Hard Rock Sportsbook-branded online sports wagering advance for Arizona by the end of the year.
Navajo Nation Gaming Enterprise is responsible for Arizona’s Twin Arrows Casino Resort venue as well as the Northern Edge Navajo Casino, Flowing Water Navajo Casino and Fire Rock Navajo Casino facilities in the neighboring state of New Mexico. The operator stated that its parent tribe is ‘the largest federally-recognized Native American nation in the United States’ courtesy of an enrolled membership of approximately 400,000 people in addition to some 17.28 million acres of land.
Brian Parrish serves as the Interim Chief Executive Officer for Navajo Nation Gaming Enterprise and he declared that his organization is just one of many Navajo Nation-owned initiatives that have been charged with ‘creating jobs, increasing revenues and stimulating incremental economic development’. Its deal with Hard Rock Digital comes some nine months after Arizona Governor Doug Ducey signed new legislation into law to legalize a range of sportsbetting services.
Read a statement from Parrish…
“Mobile sports and event wagering is an important new offering that we’re excited to introduce. The Hard Rock Sportsbook mobile sports wagering platform and our bricks-and-mortar operations will offer a broad range of wagers, marketing promotions and cross-marketing offers that will be unique to the Navajo Nation and Hard Rock brands.”
For his part and the Chief Executive Officer for Hard Rock Digital, Marlon Goldstein, used the press release to explain that his enterprise was established in 2020 and has already premiered online sportsbooks in the American states of Iowa and New Jersey. He furthermore pronounced that the Hard Rock Sportsbook-branded sportsbetting advance will launch into the Arizona market complete with a ‘new best-in-class platform’ that is to allow local punters to place wagers on a wide variety of sports including action from the National Football League (NFL), National Basketball Association (NBA) and Major League Baseball (MLB).
A statement from Goldstein read…
“We’re thrilled to partner with Navajo Nation Gaming Enterprise to provide Arizona sports bettors with a fun and engaging gameday experience through the Hard Rock Sportsbook mobile app. The Hard Rock brand is known worldwide for legendary hospitality and entertainment and we’re excited to deliver those experiences to Arizonans digitally with unrivalled mobile sportsbetting.”