After recently bolstering the portfolio of its NetEnt Connect content aggregation platform, the Sweden-based supplier of digitally distributed gaming systems has also given its branded portfolio a makeover having entered into a strategic partnership with FashionTV Gaming Group.

The recent tie-up will see NetEnt create an innovative slot inspired by the international fashion and style channel’s 2014 summer hit “I Want to be a Trillionaire” featuring Ania J, the voice of FTV.

Courtesy of the collaboration, the Stockholm-headquartered leader in browser-based casino games will be able to leverage the 1997-founded mega-brand’s global recognition along with its international network, which reaches more than two billion viewers.

According to an official press release

The exclusive licensor for the FTV brand in iGaming, FashionTV Gaming Group, has made quick work of becoming a force in the industry, by bringing the virtual world of online gaming together with real-life FTV experiences. Players are engrossed in the alluring world of FashionTV, with the chance to be present at VIP events and parties and receive FTV-branded glam gifts.

Unique offering:

Director of Games for NetEnt, Bryan Upton, stated…

…“FashionTV has something different to offer the online casino sector – from its brand identity, its reach, the power of its global network, and its understanding of how to create engaging and unique content. Our partnership hopes to combine our unequalled ability to work with brands, with FashionTV’s sheer global recognition and marketing power.

“The ‘I Want to be a Trillionaire’ song is loved by millions of fans all over the world and we look forward to bringing ‘The Trillionaire’ game, inspired by this popular song, adding a touch of glamour and bling to our industry-leading portfolio.”

Also commenting was FashionTV Gaming Group Chief Operating Officer, Shai Kaplun, who added…

“At FashionTV Gaming Group we are committed to blending the high lifestyle and luxury of our brand with the unique thrill of the online casino experience. NetEnt’s unrivalled ability to deliver world-class slot games that are always a step ahead of the competition makes them an ideal brand to business partner to further our presence in the gaming industry.”

Growing platform:

As mentioned, the Swedish firm’s content aggregation platform NetEnt Connect, which launched early in December of last year, less than three months after acquiring software house, Red Tiger Gaming, has integrated the first three game suppliers outside of the NetEnt Group.

The trio includes UK-based casino software developer and aggregator, Games Inc., along with G (formerly known as Gluck Gamevy), and Norwegian licensed and regulated B2B fantasy sports and betting provider, Scout Gaming.

“We are very happy to grow the NetEnt Connect portfolio of content. The three suppliers whose content will now be available to operators through Connect shows our commitment of diversifying the overall portfolio. Adding scratch cards and fantasy sports complements the content of NetEnt and Red Tiger in a very good way,” said Rob Fell, Director for NetEnt Connect.