Top-rated supplier NetEnt has its presence in the state of Pennsylvania thanks to a partnership with The Cordish Companies. The supplier is now offering its collection of popular content via the operator’s online casino PlayLive!. The deal includes quality titles like Starburst and Divine Fortune.
Strong Market Position
PlayLive! first launched in August, becoming the first online gaming site approved to go live before the associated physical venue is open. Casinos in the state are required to have a physical presence to operate online gaming services. For The Cordish Companies, they are in the process of opening land-based casinos in Philadelphia and Pittsburgh. These venues are still being constructed.
NetEnt now has an even stronger market position in Pennsylvania, where the brand’s games have proven to be a big hit among players. It was last year when the supplier went live in the state.
NetEnt Vice President Commercial, Americas Brian Kraft commented on the new launch by stating: “PlayLive! will be a major contender in Pennsylvania’s online market and we’re proud to be supporting The Cordish Companies with this new venture. The diversity of our table games and casino portfolio offers something for everyone, helping the operator to cross-sell to its existing land-based player base and attract new audiences.”
PlayLive! VP of Marketing, Brian Uran, commented as well, stating that since NetEnt was one of the first suppliers to go live in the state of Pennsylvania, the company’s portfolio is a must in order to compete in the online sector. It was a priority of PlayLive! to partner with the brand.