Provider of content and production services to the betting industry, SIS (Sports Information Services), recently agreed a multi-year deal with Inspired Entertainment (NASDAQ: INSE) that will see the global games technology company become SIS’s virtual sports partner.

Via the new collaboration, the London-headquartered company’s virtual racing will be incorporated into SIS’s 24/7 Live Betting Channels.

According to the official press release…

Inspired’s over 15 years of visual effects experience has seen it named the EGR Virtual Sports Provider of the Year for the last three years running. Among the world’s virtual sports elite, the UK-based company’s premium virtual racing content will be blended between SIS’s superior greyhound and live horse racing from a half-dozen continents, providing betting events in three-minute intervals.

Bespoke offering:

The British retail and online sports betting products and services supplier’s 24/7 Live Betting Channels offer both retail and online operators a diverse range of racing content, with time zones, channel logs and languages for graphics and commentaries customizable to meet the needs of individual operators.

Supporting the channels are an end-to-end service of live streamed data, commentary, pictures, on-screen graphics complete with betting triggers, and a broad range of pricing and markets, according to the news release.

What they’re saying:

Commenting on the recent tie-up, Product Director for SIS, Paul Witten, said…

“This partnership further bolsters our capability as the leading supplier of 24/7 betting services, complementing our premium live horse and greyhound racing with Inspired’s high quality ultra-realistic virtual racing.

“Our 24/7 Live Betting Channels provide operators across the globe with frequent, quick-fire betting opportunities, at times that suit their customers.”

Adding his thoughts on the partnership, Chief Commercial Officer – Digital Games for Inspired, Steve Rogers, said…

“We’re delighted to partner with SIS to help support the 24/7 Live Betting Channels.

“With over a decade of experience, we are confident that Virtual Sports will appeal to SIS’s customers globally, to help drive incremental revenues for operators.”

Global presence:

Supplier of Virtual Sports, Mobile Gaming and Server Based Gaming systems, with associated terminals and digital content to regulated lottery, betting and gaming operators around the world, Inspired Entertainment currently operates more than 30,000 digital gaming terminals and supplies its Virtual Sports products through over 100 websites and more than 40,000 retail channels, in some 35 gaming jurisdictions globally.

Paston Apuestas deal:

In another strategic alignment, SIS recently entered into a three-year content distribution agreement with Spanish betting operator, Paston Apuestas, that will see it cover the Valencia-headquartered operator’s Spanish Horse and Greyhound Channel.