Gaming products and services giant Scientific Games Corporation has announced the signing of an agreement that will see it supply a trio of aboriginal casinos in upstate New York with a range of new management, marketing and customer service innovations.
Las Vegas-headquartered Scientific Games Corporation explained that the deal inked with the Oneida Indian Nation means that it is to provide the federally-recognized tribe’s Yellow Brick Road Casino, Turning Stone Resort Casino and soon-to-open Point Place Casino with its TableView real-time table management innovation and CMP player-tracking system.
Scientific Games Corporation revealed that the agreement, which also covers several of the Oneida Indian Nation’s SavOn convenience stores, is to moreover see it furnish the tribe with its SDS slot management system in order to oversee in excess of 2,920 such games.
Cath Burns, System Products Senior Vice-President for Scientific Games Corporation, declared that she was ‘delighted’ to be partnering with the three New York casinos before explaining that the arrangement will additionally cover the supply of her firm’s Elite Bonusing Suite. She detailed that this collection of applications is to allow all of the Oneida Indian Nation properties to interact and instantly reward players via the use of its inventive iView Display Manager and iView 4 on-device innovations.
“We are committed to providing Turning Stone [Resort Casino] and its affiliated properties the cutting-edge products and solutions that will allow them to set a new standard in player engagement and satisfaction,” read a statement (pdf) from Burns.
As part of the arrangement, Scientific Games Corporation clarified that it will also be providing the three casino properties with its Business Intelligence marketing campaign management and reporting tool so that they may monitor, manage and accurately analyze the impact of promotional campaigns.
Ray Halbritter, Chief Executive Officer for the Oneida Indian Nation’s Oneida Nation Enterprises vehicle, declared that the arrangement is to furthermore see the trio of casinos utilize innovations from Scientific Games Corporation to improve their customer service offerings encompassing the developer’s Beverage Ordering Service System, Bally VIP, Bally Promotional Kiosks and Servizio Mobile Service Solution advances.
“We pride ourselves on offering a world-class gaming experience at Turning Stone [Resort Casino] and all of our properties and likewise believe we should have the best and most innovative systems technology available in the casino industry,” read a statement from Halbritter.
“The guest experience offered by Scientific Games [Corporation] is industry leading, which was a key factor in our decision to partner with them.”