Leading omni-channel gaming company, Playtech, recently revealed that its Videobet subsidiary has extended its contract with Norway’s national lottery, Norsk Tipping, and will continue to provide the operator’s video lottery terminal (VLT) gaming system with system technology for an additional 10 years.

Sixteen-year relationship:

The extended partnership between the two industry leaders began in 2003, with Videobet’s VLT products and services now available in 1,000-plus retail outlets throughout the Norwegian country. The extension further emphasizes Playtech’s position as a top technology supplier in both regulated and newly regulated markets.

Open architecture:

According to a press release…

Videobet and third party content have been successfully operated by the system via an open architecture for upwards of ten years, with the Playetch subsidiary currently extending the open capabilities through the addition of support for Remote Game Servers. Last year saw the successful run of an HTML5 game pilot in partnership with Norsk Tipping.

“professional expertise and experience”

Commenting on the partnership extension, Head of Gaming operations for Norsk Tipping, Hans Erland Ringsvold, said…

“We are very happy with the technology and services provided by Playtech and the Videobet team. We are confident that their VLT technology coupled with their professional expertise and experience from a wide range of markets will continue to provide great value for Norsk Tipping and ensure that we can fulfil our future VLT strategy and business objectives.”

“remains fit for the market”

For its part, Playtech Chief Operating Officer, Shimon Akad, said…

“For more than 15 years we have successfully supported Norsk Tipping in delivering a VLT program for the Norwegian market. We are excited to continue supporting them in the next 10 years, ensuring their VLT program remains fit for the market and provides a long-term sustainable offering that also caters to new generations of players.”

“Retail remains a core focus within Playtech and we look forward to be able to provide Norsk Tipping with our strategic roadmap going forward,” said Akad.

Paddy Power Betfair extension:

Playtech recently agreed to another multi-year extension, further expanding its presence in the retail sportsbetting market after announcing a deal to continue supplying Paddy Power Betfair with software for the operator’s collection of self-service betting terminals.