Online casino, lottery and gaming technology provider NYX Gaming Group has signed a deal that expands its partnership with Caesars Interactive Entertainment in the regulated New Jersey online gambling market.

Las Vegas-based NYX Gaming Group declared that the agreement will see it provide New Jersey-licensed CaesarsCasino.com with its Open Platform System (OPS) innovation to improve the site’s player marketing and loyalty services while continuing to offer “a growing portfolio of award-winning desktop and mobile games” from itself and its network of third-party suppliers.

“This is an immense opportunity for NYX Gaming Group and we are thrilled that Caesars Interactive Entertainment has chosen to further our partnership,” read a statement from Kevin Vonasek, Americas Chief Product Officer for Caesars Interactive Entertainment.

The deal follows a similar arrangement agreed in September that saw CaesarsCasino.com begin utilizing NYX Gaming Group’s proprietary Open Gaming System (OGS) with Vonasek explaining that such arrangements are key as it anticipates “future casino iGaming expansion beyond New Jersey, Delaware and Nevada”.

“This agreement is a testament to both the quality and flexibility of our platform and the exceptional working relationship we’ve enjoyed with Caesars Interactive Entertainment to date,” read the statement from Vonasek.

Toronto-listed NYX Gaming Group declared that the terms of the deal include options that would  “further deepen the parties’ strategic relationship” pending the expansion of online gaming in the United States or a change of New Jersey strategy by Caesars Interactive Entertainment.

“CaesarsCasino.com is excited to be supported by an award-winning and deeply-functional platform in NYX Gaming Group’s OPS,” read a statement from Marco Ceccarelli, Senior Vice President and Chief Information Officer for Caesars Interactive Entertainment, which is owned by land-based casino giant Caesars Entertainment Corporation. “The platform and games will undoubtedly be catalysts for future growth in New Jersey.”