Szerencsejáték Privately Held Company Limited (SZRT), Hungary’s main lottery firm, has officially entered into an alliance with EveryMatrix, to utilize OddsMatrix-based sportsbook and platform services, which allows Hungarian citizens to securely and responsibly experience 21st century digital wagering.

Huge benefits of the deal:

During January of this year, EveryMatrix won a public tender to offer the aforementioned firm a complete package of state-of-the-art software services and solutions for digital sports wagering specifically for SZRT’s online brand called TippmixPro. Additionally, produced to enable the utmost online sports wagering experience in the recently regulated market of Hungary, the multi-year deal was rewarded to EveryMatrix following a relentless procurement process including over 25 bidders and lasting 15 months.

Furthermore, this integration was one of the most complicated for EveryMatrix until now, including many teams involving GamMatrix, a platform unit of the EveryMatrix. Also, GamMatrix has deliberately engineered a number of more secure and operational gambling features involving quick registration that consists of many steps and an all-inclusive range of self-exlusion features to comply with certain regulatory and SZRT requirements.

As for SZRT, the aforementioned OddsMatrix-based sportsbook will help the brand to advance, meaning it will offer its existing and newest clients the chance to enjoy innovative features like Bet Builder and Cash Out in addition to promotions like Stake-Back Special for the first time ever. Additionally, it will reap benefits from years of experience inside EveryMatrix’s account management, product and trading teams and leverage the strength of its PartnerMatrix affiliate system.

Commenting on the partnership, CEO of EveryMatrix, Ebbe Groes, commented: “We are delighted to have gone live in Hungary with our valued partners SZRT. This is just the beginning of a relationship filled with endless possibilities with both sets of dedicated teams sharing a vision that extends far beyond a single milestone. Our mission is to craft not just a sportsbook, but a never-ending story of innovation. Just as athletes persistently train to refine their abilities, we are equally determined to create new plays, redefine the game, and develop groundbreaking products that propels SZRT as the benchmark for sports betting excellence.

“Winning SZRT earlier this year and now going live with a complex and comprehensive offering in such an exciting, newly regulated market underlines the quality of our solutions, services, and expertise across multiple disciplines and we look forward to delivering exceptional results and driving consistent growth in the months and years ahead.”

Also commenting on the new partnership, the Chairwoman and CEO of Szerencsejáték Privately Held Company Limited, Andrea Mager, added according to the official press release: “We launched our online sports betting platform 10 years ago and have always strived to offer the best to our customers. The relaunch of tippmixpro.hu is a milestone for the company and our players. The new site offers a much broader range of world-class sports betting opportunities without losing sight of our responsible gaming principles.

“In addition to new features that improve the player experience, we also offer betting opportunities and markets that players can only legally access on tippmixpro.hu. We were delighted to partner with an international supplier such as EveryMatrix in January. During the following months of development, it became clear to us that beyond the business partnership the company offers professional knowledge that ensures the long-term development of TippmixPro, providing our players with a world-class online sports betting platform.”

Winner of the WLA Safer Gambling Certification:

The mentioned new sportsbook is based on the most respected standards of responsible gambling. Available via mobile web browsers and desktop, beside native IOS apps and Android apps, it includes proprietary models that create a flagship work on the market, concierge of the content driven by AI that serves and curates customized suggestions and a comprehensive promotions engine developed to improve user reactivation and retention.

All of the above is supported by the fact that EveryMatrix is the first-ever online gaming provider to win the WLA Safer Gambling Certification, during September.