One of the leading platforms and trading & risk, content, and services providers to the sports betting industry, partnered with the renowned Play7.Bet to expand to the Brazilian market.

Conquering the key market:

After the long wait for the legalization of sports betting in this key Latin American market, the company is among the first ones to expand to Brazil

The experts expect Brazil to become one of the world’s biggest gambling markets. It is expected that the gross gaming revenues will go up to $6.4 billion a year, according to the data released by H2 Gambling Capital, which is why this expansion was a significant step forward for OpenBet. The company is completely prepared for this since its advanced sports betting experience is already both safe and thrilling.

OpenBet’s modular product suite is a great asset when it comes to conquering the new market. Play7.Bet will greatly benefit from offering various OpenBet products and services to Brazilian players. Among the services included in the offering are the renowned Betting Engine and Managed Trading Services, which are greatly helpful when it comes to managing huge amounts of bets that are expected in the Brazilian market.

On top of that, the company will get access to various promotional, CRM, AML, and responsible gaming tools via Player Account Management (PAM). This technology allows the players to access the range of products designed by the company’s partners, emphasizing local partnerships and combining them with various global solutions. 

Global expansion and vast network of partners:

According to the company’s press release, after the recent partnership with Neccton, this new deal demonstrates the company’s strength and popularity among operators.

Jordan Levin, CEO at OpenBet, said: We are very excited to have signed a deal with Play7.Bet. Our sports-first approach to product-platform development is unique, and with 25 years of success entering and developing regulated markets, OpenBet is in the perfect position to help partners like Play7 win in this market. From the very first days of the U.K. market through Greece, Australia, and the U.S., it has always been clear that investing in and partnering with competent local companies with coherent and compelling plans is a strong foundation for success in new markets. For this reason, we are pleased and honored to have been selected to work with Play7 in Brazil.”

Moises Deiab, CEO at Play7.Bet, added: We are very proud and excited to be partnering with OpenBet. OpenBet is well known for having the most complete and scalable sports betting products and services in the world, and their value to us will be critical. It was also crucial to us to be working with a company that has always demonstrated its commitment to responsible gaming, player protection, local investment, and regulated markets. We have big plans for the market, and OpenBet is at the heart of them.”