Oryx Gaming has expanded its regulated market reach via the launch of the BetCity.nl online sportsbook brand, under a “full turnkey agreement” with Dutch operator BetEnt, one of ten operators granted a license for online gambling by the Dutch Gaming Authority, Kansspelautoriteit (KSA).

The partnership will see the Bragg Gaming Group (NASDAQ: BRAG) company provide BetEnt, which is the online arm of Dutch land-based operator Casino City, with a complete solution, to include its Player Account Management (PAM) iGaming platform and vast content library.

Promising partnership:

With high praise for the company’s new partner, Melvin Bostelaar, Chief Executive Officer for BetCity, said…

“With ORYX we found a company with high standards and a strong reputation for compliance, player protection and commercial support. The ORYX platform was one of the first to be fully certified in the Netherlands and fulfilled all of our technical requirements.

“The ORYX organisation has the right experience, values and strengths to support our new venture. With this partnership we have been able to go live with a comprehensive and competitive offering, and we look forward to making a positive contribution to the Dutch online gaming market together.”

Partnership perks:

Powered by the Oryx PAM, BetCity.nl offers popular games from Armenian studio Peter & Sons, German game developer Gamomat, and from Oryx’s own in-house studios. Moreover, the Oryx Hub provides a library of more than 10,000 aggregated casino games with a comprehensive range of content from some of the industry’s leading suppliers, such as Stakelogic and Swedish company, NetEnt.

Additionally, Oryx’s state-of-the-art gamification and engagement platform, Fuze, which works with each of the suppliers’s on the Oryx Hub, offers a toolset including tournaments with realtime leaderboards, free rounds, quests, missions, mystery jackpots, achievements, promo push notifications, opt-in tournaments and recommendation engine.

The Oryx PAM offers an extensive set of proprietary tools, which in addition to player and payments management, includes data services, customer relationship management (CRM) and promotions, bonuses and rewards, rules engines, fraud, compliance, analytics, reporting, and a content management system (CMS).

Moreover, the leading turnkey solutions provider will also supply its localized managed services, which will provide BetCity.nl with full management of marketing, anti-money laundering (AML) and payments services.

Prime position:

Also commenting on the alliance, Chris Looney, Chief Commercial Officer for Bragg Gaming said via company news

“We congratulate BetEnt on becoming one of the first of only ten operators to obtain a license in the newly regulated Dutch market and we’re thrilled to be their partner in this journey. Casino City is a renowned name in the land-based casino sector and we look forward to building on our successful market launch with their online brand, BetCity.nl.

The CEO went on to say that they see “great potential” in the Dutch online market and they are “in an excellent position to provide local operators with proven high-quality products and content.”

An established brand in the Netherlands, Casino City has been responsible for the operations of land-based casinos in Amsterdam since 1974 and currently manages five properties in the capital city. The operator has strong working relationships with Dutch sports publishers, and, according to the news release, anticipates opportunities for cross-selling from sports betting into iGaming as the market develops.

Certification & debut:

In preparation for the October 1st, 2021 opening of the Dutch online market, Bragg’s Oryx Gaming received local certification for its iGaming Platform and RGS in late August. Primed for launch, in October the supplier went live with land-based operator Holland Casino in the Netherlands for its new online interest, hollandcasino.nl.