Digital messaging platform provider OtherLevels Holdings Limited has significantly strengthened its senior management team following the hiring of Andy Dellbridge as its new Head of Professional Services and Customer Success.

Joining from Camelot Group following an 18-month spell as the British lottery operator’s Head of Customer Relationship Management (CRM) and Digital Player Communications, Dellbridge also picked up CRM experience during a seven-year term with Nationwide Building Society.

OtherLevels Holdings Limited provides advanced messaging techniques such as app and web push innovations that have been designed to grow a client’s conversion and engagement rates. Dellbridge is to be responsible for helping customers to maximize their digital messaging investment by managing all of its professional services functions including implementation and strategic planning.

“I’m thrilled to be joining OtherLevels [Holdings Limited] and taking up this new challenge in my career,” read a statement from Dellbridge, who is to be based at the company’s offices in the Shoreditch district of London. “I worked very closely with OtherLevels [Holdings Limited] during my time at Camelot [Group] using its digital messaging techniques to improve customer engagement, loyalty and lifetime value. These services have a proven track record and I can’t wait to help other clients as well as gaming operators realize the full potential of their own CRM campaigns.”

OtherLevels Holdings Limited stated that it additionally supplies inbox, interstitials, SMS and e-mail messaging techniques that enable clients to identify, engage and convert users without the need for expensive paid media.

“As the professional services side of our business continues to grow, we are delighted to welcome Andy to OtherLevels [Holdings Limited] and he will become a key member of our team,” read a statement from Lance Standing, Europe, Middle East and Africa General Manager for OtherLevels [Holdings Limited]. “Andy knows first-hand the work we do here as our app messaging helped double Camelot [Group’s] revenues during his spell with the operator. He also understands exactly how our experienced team creates and implements messaging strategies, campaign optimization and managed services.”

Leave a Reply

Your email address will not be published.