Isle of Man-based gambling software development company, Playtech, has joined forces with FashionTV Gaming Group to bring the 1997-founded FashionTV mega-brand to the booming live casino market.

Now available on the Playtech Live network, FashionTV Jackpot Baccarat is a premium branded live jackpot title that puts a new spin on the popular live dealer game. It is said to combine the live casino supplier’s technology with the “creative power” of FashionTV’s brand.

Content strategy:

In a company press release, Ariel Hayat, Chief Executive Officer of Playtech Romania live casino, had the following to say about the new collaboration…

“We are very excited to partner with FashionTV Gaming Group to bring the FashionTV brand to the live casino market. Securing leading brands like this is a key pillar of our content strategy as we look to deliver the most engaging gambling entertainment experience in the market.“

According to Playtech, the innovative new game that is the first of a “full luxury line” of FashionTV-branded entertainment products, is said to bring the iGaming provider’s licensees the “perfect mix” of the exclusive licensor of the online gaming group‘s style and the return of the golden Dragon Jackpot.

Also commenting on the recent tie-up, Shai Kaplun, Chief Operating Officer for FashionTV Gaming, said…

“It has been a privilege to partner with Playtech, one of the true industry greats, in bringing a unique FashionTV spin to their blockbuster format.”

The CCO explained that the new game is “just one in a new luxury line of live dealer products that invites players to experience the immersive world of FashionTV, firsthand.”

Kaplun added that it’s “exciting to see a growing number of industry giants turn to our ‘brand to business’ model as a critical growth engine,” and they look forward to “continuing to revolutionize the online gaming industry with luxury and glamour through the power of the FashionTV megabrand.”

The exclusive licensor for the FTV brand in iGaming, FashionTV Gaming Group, has made quick work of becoming a force in the industry, by bringing the virtual world of online gaming together with real-life FTV experiences.

Nearing three decades now, the international fashion and lifestyle broadcasting television channel has been an authority of luxury lifestyle and fashion. The brand reaches an ever-growing global audience of more than two billion viewers, who are style conscious and tech-savvy and share unmistakable similarities with iGaming players.

NorthStar Gaming deal:

The latest deal follows the London-headquartered provider’s new multichannel partnership with Canadian firm NorthStar Gaming. After the completion of regulatory approvals and the licensing process, the Ontario-based gaming brand will be set to launch Playtech’s IMS Platform, Casino, Live Casino, Poker and Bingo software to audiences in the country in North America.