British and Irish iGaming behemoth Flutter Entertainment has announced that its PokerStars-branded service has just gone live in the online gaming market of Greece offering a range of remote poker, casino and sportsbetting entertainment.

The London-listed firm used an official Friday press release (pdf) to explain that it has now fulfilled a decade-long dream in launching its mobile-friendly domain at under a full iGaming license issued by the nation’s Hellenic Gaming Commission regulator. The operator also disclosed that this authority recently granted a number of other such certifications some two years after legislators passed measures to legitimize the country’s online casino and sportsbetting market and do away with an earlier transitional scheme that had allowed unlicensed sites to offer their wares to local aficionados.

Extensive entertainment:

Dan Taylor serves as the International Chief Executive Officer for Flutter Entertainment and he used the press release to declare that received its full local license from the Hellenic Gaming Commission in July and is now set to offer Greek punters a plethora of ‘popular real and play-money poker games and tournaments’. The executive pronounced that the fresh site is to moreover feature ‘casino titles, sportsbetting markets and promotions’ that will be made regularly available to players from Crete to Kerkini ‘on web and on desktop, tablet and mobile.’

Read a statement from Taylor…

“Launching under a full local licence in Greece follows months of hard work from teams across the business. I would like to thank them all for helping to make PokerStars’ range of safe and trusted products available to players in Greece and for contributing towards our ongoing strategy of growing our business in international regulated markets.”

Investor interest:

Previously known as Paddy Power Betfair until undergoing a name-change in early-2020, Flutter Entertainment is additionally responsible for a slew of internationally-known online casino and sportsbetting domains that encompass, and The Dublin-headquartered operator furthermore recently acquired smaller British rival Tombola Limited for £402 million ($540.2 million) and saw the individual value of its shares rise by some 2.45% in early-Tuesday trading to be worth approximately £11.48 ($15.49).

Operator optimism:

Flutter Entertainment similarly holds a 95% stake in American online sportsbetting giant FanDuel Group to offer sports wagering entertainment to aficionados in a growing collection of 13 states that include New Jersey, Illinois, Michigan and Colorado. The firm was no doubt happy that the New York launch of its sportsbook on January 8 was greeted with aggregated first-week handle of just over $63.23 million and the fact that this figure went on to surpass $137.11 million for the subsequent seven-day period.