British fantasy sports operator Premier Punt Group has announced that it has completed its transformation into a business-to-business games provider after unveiling a new name, logo and corporate website.

Enterprise now known as Incentive Games:

According to a Monday press release published by, the Edinburgh-based enterprise is now calling itself Incentive Games and intends to gradually shift away from being an entity that develops applications solely for the online gambling industry to one that can deliver customized solutions that are applicable to multiple types of businesses across a plethora of sectors.

Going beyond gaming:

John Gordon, Chief Executive Officer for Incentive Games, declared that his firm now intends to create ‘accessible and immersive apps’ that will permit partners to acquire new customers ‘at a fraction of the industry cost’ while more effectively retaining and monetizing existing players.

Gordon’s statement read…

“We took this opportunity to re-brand based on the success and market penetration we achieved as Premier Punt Group. We realized that our solutions are much more widely applicable than we first thought.”

Crowd-funding target achieved:

The Scottish firm detailed that it recently exceeded its six-figure crowd-funding campaign target after only one day and now plans to dramatically upscale its operations in hopes of becoming a leader in the field of business-to-business gamification.

Gordon’s statement read…

“Our mission is simple; we want to change the way that businesses do business by revealing the hidden potential of their existing and future customer base. Our re-branding package represents a sharp new visual identity that encapsulates this goal and we are very excited to be scaling up our operations in a big way over the next year to align with our ambitions. All businesses want to acquire new customers and retain them. Many businesses want to monetize their user base and they are coming to us to do so. We are specialists in acquisition, retention and monetization or as we say; play, stay and pay.”