A little over two weeks after joining the Global Lottery Monitoring System and American gaming machine and systems innovator Scientific Games Corporation has announced the signing of a deal that is to see it purchase Don Best Sports Corporation along with its DBS Canada Corporation subordinate.
Acquisitions to bring ‘powerful new capabilities’:
The Las Vegas-based innovator used an official press release (pdf) to declare that it expects to finalize the acquisitions of the real-time betting data and North American sporting events pricing suppliers before the end of the year subject to the ‘customary conditions to closing’ to give its business-to-business sportsbook offerings ‘powerful new capabilities’.
Entities to become part of SG Digital:
Barry Cottle, President and Chief Executive Officer for Scientific Games Corporation, described Don Best Sports Corporation as ‘a trusted provider and recognized industry brand’ that has more than 20 years of experience determining betting lines, tracking sportsbook operators and providing tailored content solutions. He stated that the Nevada supplier and its Canadian subsidiary are to become part of his firm’s SG Digital division post-acquisition and combine their trading platforms and expertise with this subordinate’s own OpenBet platform.
Cottle’s statement read…
“When it comes to sportsbetting, we’ve been moving at incredible speed and the Don Best [Sports Corporation] acquisition will add to our unrivalled business-to-business one-stop-shop sportsbetting solution, [which is] already live in Delaware, New Jersey and Mississippi.”
Global expansion enhanced:
Cottle furthermore proclaimed that the purchases are set to allow SG Digital to expand globally by combining ‘top-tier European sportsbook-operating experience’ with the ‘leading United States sports trading, data and pricing platform’. He detailed that this will involve the team from Don Best Sports Corporation ‘smoothly combining day-to-day sportsbook logistics with state-of-the-art trading technology’.
Cottle’s statement read…
“As the leading global supplier of real-time betting data and pricing for the North American sports market, Don Best [Sports Corporation] will bring its unparalleled proprietary pricing services to Scientific Games [Corporation]. As sportsbetting rapidly gains popularity in the United States, we’re ready to help our customers capitalize on the new United States market while solidifying our long-held leading global position.”
Deal ‘a true win-win’:
For his part, Keith O’Loughlin, Sportsbook Senior Vice-President for SG Digital, described the pending acquisition as ‘a huge win for us and all of our stakeholders’ as Don Best Sports Corporation will be able ‘to hit the ground running’ and guide his firm’s customers ‘through the process of launching a sportsbook after the deal closes’.
O’Loughlin’s statement read…
“Moreover, upon completion of the acquisition, our customers will immediately benefit from its expertise and firm grip on real-time trading and the data that drives it. With Don Best [Sports Corporation’s] talented employee base on board, we’ll use our global platforms and services to harness customer input and tailor our technology locally to meet their needs. This opportunity will enhance our market position in the United States while ramping up our partner relationships in more tested jurisdictions. It’s a true win-win.”