In advance of its upcoming name change, Horseshoe Casino Cleveland is advising patrons that they now have only a few days to redeem all of their existing chips and slot machine receipts.
The Ohio casino opened in 2012 but is set to close on Monday morning before being re-launched as Jack Cleveland Casino some 40 hours later. The re-branding is being undertaken to reflect owner Rock Gaming’s recent name change to Jack Entertainment and will also include a transition to the new ClubJack rewards program.
Although patrons will have up to 180 days after the re-opening to redeem receipts from any of the Cleveland casino’s 1,600 slots, tokens from its 89 table games and 30 poker stations must be exchanged at its cash cage by the morning of May 11.
Detroit-based Rock Gaming, which also operates Horseshoe Casino Cincinnati and Jack Thistledown Racino, announced in February that it was changing its name to Jack Entertainment. Already the majority owner of the Cleveland property, it then purchased the minority stake held by Caesars Entertainment Corporation and revealed that it would be taking over all management duties.
“Jack is the voice of adventure,” Darlene Monzo, Chief Marketing Officer for Jack Entertainment, which also intends to re-brand its casino in Cincinnati. “It is that rare friend who entices you to step outside of your comfort zone, forget your fears, have fun and live in the moment, for the moment.”
As part of the re-launch, the Cleveland property will be replacing its collection of 407,000 chips, 3,600 dice and over 31,000 decks of cards while additionally changing 200 exterior and interior signs.