Online casino games developer, BetSoft Gaming Limited, has announced the signing of a content supply agreement that has seen emerging operator, River iGaming, given permission to utilize its complete portfolio of video slots.
The Maltese innovator used an official Monday press release to declare that the new deal will allow River iGaming to exploit its entire collection of games including ‘all marquee titles from the sought-after Slots3 series’ via sites such as VegasCasino.com.
Securing its status:
Last month saw BetSoft enter the fledging iGaming market in Colombia via a similar arrangement with the online arm of Spanish operator, Recreativos Franco Group, while the Valletta-headquartered firm stated that this latest alliance is set to further secure ‘its status as a preferred content provider’ for those eager ‘to make their mark on the iGaming industry.’
Establishing the groundwork:
Annamaria Anastasi, Marketing Director for BetSoft, proclaimed that this most recent partnership is to involve the provision of online video slots such as Max Quest: Wrath of Ra while laying the foundation for River iGaming to integrate ‘other elements’ as its business ‘continues to grow and diversify.’
Anastasi’s statement read…
“River iGaming has very quickly carved out a unique position in the iGaming industry with a new vision for a comprehensive player journey where every touch-point is managed under a single roof and the value of every player is maximized. We look forward to supporting River iGaming’s ambitions for the foreseeable future.”
For his part, Ismael Diagne, Chief Operating Officer for the Sliema-based brand, detailed that his firm approaches ‘the iGaming business differently’ by aiming to provide online casino aficionados with ‘an incredible gaming experience’ that prioritizes player experience rather than acquisition rates.
Diagne’s statement read…
“We have already been able to secure the right investment and acquire the right innovative technologies to pursue that vision, so the final piece of the puzzle was identifying the right content partner to ensure that our players have access to the finest games available today and that we have a way of adding tomorrow’s best content to our portfolio quickly and easily. After analyzing the market, we came to the conclusion that BetSoft Gaming Limited could deliver everything we required and we look forward to a long and fruitful relationship.”