Lady Luck has once again smiled upon the award winning developer and supplier of online gaming content and enterprise-level B2B gaming software. GAN, formerly known as GameAccount Network plc, has signed an agreement with a major U.S. client.
GAN announced on Friday, that the company has signed a deal with Rock Gaming LLC, a Midwestern casino operator, to provide Rock’s three brick-and-mortar properties in Ohio with its Simulated Gaming free-play online casino product, according to CalvinAyre.
Pending regulatory approval, the deal will see the launch of GAN’s Simulated Gaming product on both mobile and web sometime in the first half of 2016 at Horseshoe Casino Cincinnati, Horseshoe Casino Cleveland, and ThistleDown Racino.
To be linked with Rock Gaming Ohio’s loyalty program, the online offering will allow members to redeem rewards earned online for real-world services and goods at the three Ohio gaming venues. Dermot Smurfit, GAN CEO, said, the deal is “another major step” in the company’s regional expansion strategy enabling it access to “a significant part of the Midwestern US.” Matthew Cullen, Rock Gaming CEO, echoed Smurfit’s statement and said; GAN was identified as the right fit for the Ohio properties and customers of Rock by “a careful review of the fast-growing online social casino market.”
The Rock Gaming deal is just the latest in GAN’s pursuit of U.S. brick-and-mortar partners. In December, GAN signed a deal with Lady Luck, a subsidiary of the Nasdaq-listed Isle of Capri Casinos, as well as with market-leading properties in Maryland and Atlantic City, to use its services. Isle of Capri owns or operates 14 casinos in Florida, Colorado, Iowa, Louisiana, Mississippi, Missouri, and Pennsylvania. GAN’s Simulated Gaming product has been credited by the company with helping it weather the lag in real-money gambling throughout the United States. In spite of a six-fold increase in its social gaming revenue, a £2.6m loss in the first half of 2015 was reported by the AIM-listed GAN.
In November, GAN launched for San Manuel Digital, a subsidiary of the San Manuel Tribe who operates gaming facilities in the state of California. The services went live after a successful beta test with the public back in October.