Building on their established business relationship in the U.S., Chicago-based online casino and sports betting company Rush Street Interactive, Inc. (NYSE: RSI) and Aspire Global subsidiary Pariplay Ltd have agreed a deal that has seen the Gibraltar-headquartered aggregator and content provider’s expansive content portfolio go live in Colombia where RSI already has a solid player base via its RushBet.co interest.
So far, more than 20 games from Pariplay’s content library of 120-plus proprietary slots titles, including hits such as Rumble Rhino Megaways, Wolf Riches and Dragons of the North, have already rolled out on Rush Street’s Colombia-facing online gaming site via the Fusion gaming platform. That number will grow over the coming weeks and will include localized content specially designed to engage regional players.
Eye on LatAm:
The deal spotlights the popularity of the leading iGaming supplier’s offering in the South American country and demonstrates its commitment to what is a key region.
Chief Executive Officer for Rush Street Interactive, Richard Schwartz, said they know that their customers in New Jersey enjoy Pariplay’s content, which includes a “great mix of classic and innovative games that keep players entertained.”
The CEO explained that partnering with Pariplay in Latin America reaffirms their commitment to provide their Rushbet.com players with a “dynamic and personalized mobile playing experience.” And considering that Pariplay’s high-quality games are already “hugely successful” with their players in New Jersey, they expect their Colombian players to enjoy a similar experience.
The two companies enjoy a strong existing partnership, with Pariplay in February this year announcing a “landmark expansion” into New Jersey via RSI, which would see the Chicago-based company offer its PlaySugarHouse.com. players a selection of the supplier’s premium online casino games. The deal marked Pariplay’s debut in the regulated U.S. market and a “crucial advancement” in the company’s strategy to extend its international footprint.
“Through our existing partnership with Rush Street Interactive in the US, we know that we have a trusted and highly professional partner in them, and we are extremely proud to further grow our collaboration with them into new markets.”
In addition to Colombia and New jersey, Pariplay’s games are currently live and certified for over 16 regulated jurisdictions, including Germany, Switzerland, Romania, Denmark, Portugal, Italy, Bulgaria, Sweden, Spain, and the UK. The firm also possesses B2B licenses in Greece, Romania, Gibraltar, Malta, the UK, and West Virginia where in September 2021, it was granted a full iGaming Supplier License.
The latest collaboration is on the heels of the leading iGaming aggregator and content provider’s major content deal with rapidly growing European gametech company, Kaizen Gaming, which, at the time had already seen its proprietary titles produced by its Wizard Games development team distributed in Greece via Stoximan.