British omni-channel online casino and sportsbetting innovator, SBTech, has announced the signing of a deal to continue supplying the ComeOn! subsidiary of Swedish iGaming operator, Cherry AB, with its extensive suite of sports wagering products.

Real-time revelations:

The London-based developer used a Wednesday press release to declare that the renewal of its ‘long-term partnership’ with ComeOne! is to see it carry on providing the firm with its ‘complete suite of sportsbetting solutions,’ which feature live betting, streaming, statistics, score and match tracker capabilities alongside greyhound, horseracing and tennis data services.

Distinct difference:

SBTech detailed that the agreement moreover involves ComeOn! continuing to utilize its fully responsive front-end as well as its API-driven differentiation technology, which allows iGaming operators to customize and personalize their online offerings via the provision of a plethora of layout, bet slip, widget and navigation styles. It stated that this technology furthermore comes complete with a range of ‘mobile configurations’ and permits firms to benefit from bespoke ‘designs and trading strategies.’

Rewarding relationship:

The Chief Executive Officer for SBTech, Richard Carter, used the official press release to describe ComeOn! as one of his firm’s ‘longest standing and largest sportsbook customers.’ He also proclaimed that the contract extension is to allow the operator to continue delivering ‘a best-in-class product and differentiated user experiences’ via the use of innovative localization, responsible gaming and bonus engine tools while maintaining ‘full control of its operations from one central location.’

Carter’s statement read…

“Our decade-long relationship with ComeOn! continues to go from strength to strength with our innovative technology and new features enabling it to power new brands, broaden its footprint into new markets and offer its customers the ultimate personalized online and mobile sportsbetting experience. This is the fifth renewal between both companies and I’m extremely confident we will continue to help ComeOn! to reach new heights as it expands and breaks new ground.”

‘Awesome’ aims:

For its part, ComeOn! is responsible for numerous online casino and sportsbetting sites such as, and as well as the recently-launched domains at and The operator’s Chief Executive Officer, Lahcene Merzoug, used the press release to pronounce that his firm runs ‘many successful brands across different markets’ and is committed to offering players ‘an awesome experience.’

Merzoug’s statement read…

“We are very excited to continue our successful partnership with SBTech and we are confident that together we will be able to find great new opportunities and keep offering our players a great sportsbook experience.”