British online gaming software firm, Bede Gaming Limited, has announced that its platform now features a sportsbook from iGaming solutions innovator SBTech with the LeoVegas AB-owned domain at BetUK.com the first to launch.
Strengthening its sportsbetting ‘credentials’:
According to an official press release published by boutique gaming event organizer, European Gaming Media, and Events, the Newcastle-upon-Tyne-based platform developer stated that the integration has ‘strengthened its credentials in sportsbetting’ by allowing its partners to utilize ‘one of the industry’s leading end-to-end sportsbook services.’
It’s all about ‘unlimited optionality’:
Ross Haselhurst, Commercial Director for Bede, declared that he is ‘delighted’ to have added the new sportsbook innovation to his firm’s platform and is now looking forward to ‘enjoying a long and close relationship’ with SBTech.
Haselhurst’s statement read…
“We are committed to providing a compelling product mix to our operators and sports is no exception. Our ethos is to be supplier agnostic and being able to offer unlimited optionality is at the heart of what we do. As Bede [Gaming Limited] continues to grow and support some of the biggest and best in our industry, it is important that we are able to meet the exacting demands of our operators and SBTech and Bede [Gaming Limited] are perfectly aligned in that regard.”
Deal to help innovator grow its ‘global reach’:
For his part, Andrew Cochrane, Chief Commercial Officer for United Kingdom-licensed SBTech, proclaimed that he was also ‘delighted’ at his firm’s sportsbook being made available to Bede Gaming Limited customers with the integration due to assist in ‘growing our global reach.’
Cochrane’s statement read…
“We have every confidence in this partnership and expect our intuitive and expertly modeled sportsbook technology to drive both customer enjoyment and an enhanced bottom line for BetUK.com in the first instance and for more Bede [Gaming Limited] customers in the future.”