This year’s edition of the Betting on Sports exhibition is set to take place from September 18 to 21 at the Olympia London conference center and iGaming software development firm, EveryMatrix, has revealed that it will be on hand to showcase all of its innovations including the new OddsMatrix Aggregator advance.
Bookmakers can check out a ‘unique tool’:
According to an official Wednesday press release from the London-headquartered firm, the OddsMatrix Aggregator is a ‘powerful and unique tool’ that allows sportsbetting firms to combine odds, settlement and score feeds from numerous providers into one aggregated feed.
EveryMatrix declared that this innovation also features an interface that allows operators to prioritize providers, guarantee automatic failover, boost coverage and minimize bet suspension times while maximizing betting margins and profits. It declared that the advance moreover comes complete with an option that permits bookmakers to customize sport, league and match margins down to a market level.
Limited pool of ‘serious providers’:
Ebbe Groes, Chief Executive Officer for the company, proclaimed that the number of data providers for sportsbetting firms is growing but that the market is ‘costly’ despite boasting ‘a good level of innovation’. However, he further detailed that there are currently ‘only a handful of serious providers’ capable of servicing companies with ambitions to be in the top tier of sportsbooks.
Groes’ statement read…
“OddsMatrix is a strong brand already and has always been based on a high degree of automation and a vast collection of data sources. At Betting on Sports, alongside OddsMatrix Sports Data Feeds, we have a new product to pitch, the OddsMatrix Aggregator, [which is] very exciting for me and for operators.”
Simple integration promised:
Due to be on Stand K20 at Betting on Sports, the software developer explained that those operators interested in utilizing its OddsMatrix Aggregator advance require ‘no new development’ as it will handle all of the necessary integration duties. The British firm announced that its latest innovation is based on a decade of experience and comes complete with its fully managed OddsMatrix Sportsbook as well as its central Feed Aggregator component.
Groes’ statement read…
“You will be connecting to our system via a highly specialized component, the OddsMatrix Publisher, which sends data as incremental and fast as possible with a true push connection to your system. We have more than 30 clients connecting to this robust and tried-and-tested protocol already.”