American lottery and gaming machines innovator, Scientific Games Corporation, has announced that iGaming operators as well as associated content developers and providers will now be able to enjoy improved services following its launch of rebranded online casino partner programs.
The Las Vegas-headquartered firm used an official press release published by European Gaming Media and Events to declare that the exercise has involved its SG Digital subsidiary rechristening its own pair of partner streams as Amplify and Connect in order to ‘elevate digital casino games’ and more easily deliver ‘the next generation of casino games.’
Scientific stated that Connect permits content developers to utilize its own ‘world-class expertise’ to better come up with games that ‘deliver next-level player experiences’ while third-party technology firms can exploit Amplify to integrate their own innovations onto the iGaming platform from SG Digital in order to ‘significantly expand the reach of their content.’
Rob Procter, Studio Director for SG Digital, proclaimed that both rebranded schemes come complete with a range of game promotional tools and offer partners access to over 130 licensed iGaming operators based in some 20 jurisdictions. He divulged that his firm now offers a dedicated team that has been tasked with assisting clients ‘throughout the streamlined and simplified on-boarding process’ via the provision of ‘flexible integration options tailored to meet individual needs.’
Procter’s statement read…
“Our newly-enhanced partner programs provide games studios with an exciting opportunity to connect with the world’s largest online distribution network while simplifying and strengthening on-boarding and integration. At SG Digital, we have an experienced and dedicated team that can help take studios to the next level to produce innovative and entertaining content alongside a stable platform that provides them with access to operators across the globe.”
For his part, Steve Mayes, Partnership Director for SG Digital, declared that the rebranded partner programs furthermore offer ‘data-driven insights’ that have been designed to maximize game performance alongside GCM advances to assist clients in keeping abreast of potential regulatory changes.
Mayes’ statement read…
“It’s vital that we push the boundaries to provide our partners with the best features to ensure we attract the most exciting content in the market for our customers. Our two-sided network approach allows us to provide fantastic flexibility across multiple game providers to ensure our customers have all the tools they need to create the best possible player experience.”