Maltese wagering technologies innovator, Kambi Group, has announced the signing of a deal with Seneca Gaming Corporation that is to see it supply a range of multi-channel sportsbetting solutions to the tribal operator’s trio of upstate New York casinos.
The Valletta-headquartered firm used an official November 5 press release to detail that the long-term arrangement will involve the Seneca Niagara Resort and Casino, Seneca Buffalo Creek Casino and Seneca Allegany Resort and Casino properties utilizing its advances in order to launch on-site sportsbooks before the end of the year.
Kambi Group declared that the alliance is to give the three Class III New York casinos access to its ‘modern on-property sports wagering solutions’ encompassing a range of digital signage, betting kiosks and free-play offerings alongside its Bring Your Own Device technology, which enables aficionados to view lines and construct on-site wagers using their own mobile device.
Kristian Nylen, Chief Executive Officer for Kambi Group, used the press release to explain that the agreement will moreover allow Seneca Gaming Corporation, which is an enterprise of the federally-recognized Seneca Nation of Indians, to launch off-site online and mobile sportsbetting services should local legislators ever legalize such activities. He stated that this portion of the union is to involve the operator using a platform from the Oryx Gaming subordinate of Canadian online gaming innovator Bragg Gaming Group to ‘enable a fully-managed sportsbook and gaming service’.
Read a statement from Nylen…
“I’m delighted to agree this sportsbetting agreement with Seneca Gaming Corporation. Through its bricks-and-mortar casinos, Seneca Gaming Corporation has developed a reputation for delivering high-quality and entertaining experiences with customer experience at its core. We believe this reputation will only be enhanced as its patrons begin to familiarize themselves with the exciting sportsbetting experiences the Kambi Group sportsbook offers.”
For his part, Dominic Mansour, Chief Executive Officer for Toronto-based Bragg Gaming Group, proclaimed that his firm has additionally agreed to cooperate with Kambi Group so as ‘to explore and collaborate on strategic opportunities’ around the world with a particular focus on the growing sportsbetting market in the United States.
Mansour’s statement read…
“The agreement with Seneca Gaming Corporation and Kambi Group is a game-changer for Bragg Gaming Group. The United States casino and sportsbetting markets are rapidly expanding and our expertise in casino and player account management positions us well to take advantage of this growth. Entering the market with two such strong partners as Kambi Group and Seneca Gaming Corporation is an ideal scenario.”