Retail and online sportsbetting products and services supplier, Sports Information Services (SIS) Limited, has announced the signing of an exclusive agreement that is to see its customers given access to live data and pictures from the six largest horse racing tracks in Spain.
The British firm used an official Monday press release published by European Gaming Media and Events to explain that the three-year deal with Spanish horse racing firm, Asociacion de Hipodromos Espanoles, will cover a minimum of 480 races being held at courses in Madrid, San Sebastian, Pineda de Mar, Dos Hermanas, Palma and Sanlucar de Barrameda.
Milton Keynes-headquartered, SIS Limited, stated that the alliance will allow retail users of its international horse and greyhound racing channels to offer ‘betting events’ on some of Spain’s most high-profile meets including next month’s Centenario del Gran Premio de Madrid as well as October’s Gran Premio Memorial Duque de Toledo.
Simon Fraser, International Racing Head for SIS, used the press release to declare that this new horseracing deal was inked less than a week after his firm finalized a similar arrangement with Mexican greyhound firm, Hipodromo de Agua Caliente, and will ‘further enhance’ the provider’s ‘market-leading portfolio of international racing.’
Fraser’s statement read…
“Securing the exclusive rights to deliver live pictures and data from Spain’s biggest racecourses is a major boost to our international offering. These additional races further enhance our around-the-clock racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors and help drive turnover for operators.”
For his part, Rafael Marquez Ojea, President for the Asociacion de Hipodromos Espanoles, proclaimed that SIS holds ‘an established reputation for distributing live racing to operators all around the world’ and that the signing of this alliance had made ‘strategic sense.’
Ojea’s statement read…
“Through this new exclusive deal, we are sure that more people than ever before will be able to see the exciting action from our racecourses.”