Supplier of betting content to online and retail betting operators, Sports Information Services (SIS), has entered into a multi-year agreement with Madrid-headquartered, Caliente (Hipodromo De Agua Caliente).

The freshly-inked deal will see the tier-one operator launch its Spanish Greyhound Channel.

“we are confident that it will help drive betting revenues”

According to the official press release…

Under the terms of the agreement, the Mexican operator will be provided with live data and pictures for greyhounds, into the country situated between the United States and Central America, and in South American territories such as Panama & Venezuela, Uruguay, Peru, Paraguay, Ecuador, Argentina, Brazil and Honduras, as well as territories in the Caribbean.

Spanish Greyhound Channel:

More than 33,000 races a year will be provided via the Spanish Greyhound Channel, with 53 meetings each and every week from British tracks, featuring Romford, Monmore, Hove, Henlow, Harlow, Doncaster, Crayford and Central Park, as well as Irish racing from Youghal, Tralee, Mullingar, Limerick, Kilkenny, Waterford and Cork (Currahean Park).

Commenting on the recent collaboration, Risk Management and Business Development Director for Caliente, Victor De La Feunte, said… “We’re thrilled to agree a deal to take SIS’s Spanish Channel, which provides our customers with the best greyhound racing from the United Kingdom and Ireland.

“The SIS Spanish Greyhound Channel will offer frequent betting opportunities on quality greyhound racing and we are confident that it will help drive betting revenues.”

Meanwhile, Sales Director for SIS, Sandra McWilliams, added…

“Delivering our content to one of the leading operators in Central and South America and the Caribbean, underpins our status as the leading supplier of racing content, and we’re thrilled to be partnering with Caliente.

“The SIS Spanish Channel provides Spanish (and Spanish-speaking) retail operators with a high-quality live pictures service, with the accompanying data and Spanish graphics, which is sure to help drive betting revenues.”

Singapore Pools Limited tie-up:

In addition to expanding its Latin American footprint, the England-headquartered supplier of 24/7 betting services announced in March that it had signed an extension deal with track operator Singapore Pools (Private) Limited giving it the right to supply online and retail customers in Ireland and the UK with all of the action from Singapore Racecourse via its recently-launched 24/7 Live Betting Channels solution for the next two years.