Online casino software developer, SkillOnNet Limited, has announced the launch of a new encrypted affiliate compliance tool that has been designed to prevent self-excluded players in the United Kingdom from receiving marketing materials.
Advance offers extensive coverage:
The Maltese firm used an official Tuesday press release to explain that its latest ‘white-label’ innovation has been formulated to work across any of the brands using its iGaming platform such as the popular domains at PlayOJO.com and AhtiGames.com.
SkillOnNet Limited detailed that online casino affiliates can utilize its Self-Excluder Identifier application programming interface (API) advance by simply uploading their lists of mobile telephone and e-mail contacts. It stated that the tool will subsequently clearly identify self-excluded players by quickly comparing these details with those contained on its own extensive database.
Compliance responsibilities taken ‘very seriously’:
Michael Golembo, Sales and Marketing Director for SkillOnNet, proclaimed that his firm takes compliance duties ‘very seriously’ and decided to develop the Self-Excluder Identifier tool to ensure that associated affiliates ‘are meeting the highest possible standards.’
Golembo’s statement read…
“The Self-Excluder Identifier is super simple to use and means that affiliates can be certain they are not targeting players that have opted-out of playing at online casinos either temporarily or permanently. What’s more, the tool is fully encrypted, which means affiliates do not have to worry about their data being compromised.”
New tool to be regularly updated:
The developer declared that the database attached to its Self-Excluder Identifier tool is to be regularly updated due to the fact that online casino players often bar themselves before later reversing their decision. As such, it confirmed that it will be encouraging partner affiliates to keep their own records current by running its latest advance every time they dispatch marketing materials.
Golembo’s statement further read…
“The United Kingdom’s Gambling Commission has made it very clear that it will not tolerate affiliates targeting self-excluded players and our new tool is the most efficient and effective way of ensuring this does not happen with any of our brands.”