British pools betting innovator Sportech has announced that its Sportech Racing and Digital subsidiary has signed a deal to provide parimutuel technologies and services to the operator behind all nine of the horseracing tracks in Denmark.

London-based Sportech stated that the agreement with Dansk Hestevæddeløb ApS is to see it supply the horseracing firm with a central system that will consolidate all of the future parimutuel betting activities in Denmark including those from national lottery operator Danske Spil A/S.

In addition, Sportech Racing and Digital is to deploy its Quantum software, which hosts services from the firm’s global delivery network, in order to allow for the future roll-out of private digital parimutuel solutions in Denmark such as its very own G4 website and Digital Link mobile innovations.

“We at Sportech are very pleased to have been selected by Dansk Hestevæddeløb ApS as its tote technology provider and look forward to working with it to help grow betting on horseracing under Denmark’s newly-liberalizing horseracing environment,” read a statement from Andrew Gaughan, President for Sportech Racing and Digital. “We are pleased to note that this agreement further cements Sportech’s position as the leading independent provider of parimutuel betting technologies and services in Europe, building upon Sportech’s already strong position in Denmark, the United Kingdom, Ireland, Finland, the Netherlands, Turkey, Spain and Cyprus.”

Sportech declared that its Sportech Racing and Digital arm has had a presence in Denmark “for many years” due to providing “valued long-term customer” Danske Spil A/S with parimutuel betting technologies for land-based and digital channels.

“We sought a technology partner with an exceptional suite of products and services, strong options for digital and self-service betting and direct access to global co-mingling markets,” read a statement from Henrik Friis, Chief Executive Officer for Dansk Hestevæddeløb ApS. “Sportech met these requirements and its well-established track record and presence in Europe assures us that we will receive excellent support. We are looking forward to working with Sportech to offer a reliable and satisfying betting experience to our private betting operator partners.”

 

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