UK casino games development house, The Games Company (TGC), recently announced a strategic distribution deal with London-based bookmaker William Hill via NYX Gaming Group that will see its in-house content launched.

The content was supplied by TGC using their remote game server (RGS), which is powered by Black Cow software, Open Gaming Architecture (OGA).

The festive 5-reel Mexican-themed video slot, Mariachi Mayhem, was the first to launch, which will be followed by instant win games and more slots to be added monthly.

Managing Director of The Games Company, Hans Winkelmann, said the company’s platform allows for the quick and easy delivery of premium casino content to operators. Winklemann went on to say that TGC is “delighted to be working with William Hill and NYX Gaming Group and excited to be able to deliver casino content to the gaming market,” according to the press release.

Graeme Powrie, Gaming Commercial Director for William Hill, said: “We believe that the partnership with TGC will allow William Hill to continue to offer our customers the widest range of gaming content available across our ever-growing portfolio.”

Also commenting on the new partnership was NYX Gaming Group VP of Casino, Dominic Le Garsmeur, who echoed both Winklemann and Powrie, stating that NYX was happy to add TGC to its roster of suppliers delivering to content operators world-wide via NYX OGS.