The World Series of Poker (WSOP) and Playtika have teamed up to launch a new initiative featuring 14 influencers on social media as they compete to become a WSOP legend. Known as #RoadToTheTable, the campaign starts this week in the US with several phases to come. The influencers are separated into five teams, and each will be partnered with a WSOP mentor to learn more about the game of poker.
Who Will Become a WSOP Legend?
The new event will kick off this week with the WSOP revealing the identities of the influencers involved in the project. The company will go live on Instagram to show who will be competing for poker glory. Viewers will be able to watch as the influencers open secret boxes to show who their competitors are. Players can react to the competition and rate their poker skills too.
So, who are the influencers? Will they have any poker skills or need to work hard with their mentor to be able to make it far in the competition. The WSOP will only give out a few details but we know that the influencers come with a wide range of talents.
There are individuals connected to filmmaking, comedy, sports, fitness, as well as automotive. The selected individuals will work with the best WSOP players, earning coaching to become better at the game. The mentors plan to provide insight to the competitors so they can learn techniques and tricks to help with gameplay.
Competing Through December
The competition of #RoadToTheTable will continue through December, as the teams meet up in undisclosed locations across the United States to battle at the felt. Each competition will be announced online and fans can see where the teams are headed next.
The WSOP wants to keep fans engaged in the action, so they will be sharing live videos of the events. Opportunities for fans to interact with WSOP legends and influencers will also be an option for fans. The free-to-play WSOP game is already enjoyed by millions of people around the world, with options for ring games, tournaments, and special events.
The new initiative will only bring more players to the WSOP to enjoy all the fun poker action. Guy Ceder, the General Manager of WSOP, commented on the new campaign by stating:
“We are thrilled to be launching this unique 8-month long campaign with 14 popular influencers from a wide range of backgrounds. We really want to bring the love for poker and WSOP® to a wider audience and show people just how much fun playing poker can be. We hope that our loyal WSOP® players are excited for this new adventure and that they will pick up a few new poker skills and tricks from our soon-to-be poker legends.”