Yggdrasil Gaming, creators of cutting-edge online and mobile games, has agreed a deal to provide its award-winning casino slots to Genting UK, one of the United Kingdom’s largest leisure and entertainment businesses.

According to the official press release…

The supply deal will enable the global multi-channel operator to offer its vast online contingent the developer’s complete games portfolio including the popular Viking series, with titles such as Vikings Go Berzerk, Vikings Go Wild and Vikings Go To Hell.

Promotional tools:

Along with the games suite, the Genting Group subsidiary will also have access to BOOST, Yggdrasil’s innovative collection of in-game promotional tools. The multi-faceted tool allows operators to easily run promotions from within the game client. It includes:

  • In-game tournaments and leaderboards
  • Configurable cash races
  • An industry-first social sharing tool which allows players to share big wins with contacts on social channels
  • A cross-game gamification concept proven to increase player engagement and retention

Further product integration:

Both companies expect to integrate additional products from Yggdrasil as the partnership develops further.

Commenting on the new deal, Chief Executive Officer for Yggdrasil, Fredrik Elmqvist said…

“As one of the most famous and respected casino brands on the planet, we are thrilled to have reached this agreement with Genting. We look forward to working with them closely to deliver our market-leading games and maximise player enjoyment.”

Operating globally for more than five decades, Genting owns and manages upwards of 40 casinos throughout the UK, including Crockfords and The Colony Club. Additionally, GentingCasino.com offers more than 300 online slots as well as casino games such as blackjack and roulette.

For its part, Genting UK Director of Gaming Product Rob Hoddinott said…

“Our focus is on presenting the most exciting and engaging gaming experiences. Yggdrasil’s products have a proven appeal among a broad range of slots players, so they will be a very positive addition to our online casino.”

Yggdrasil recently entered into an agreement with Tipsport that will see it premiere its suite of high-quality, innovative online casino games in the regulated igaming market of the Czech Republic.