Integration of Yggdrasil’s entire portfolio will allow British bookmaker Betfred to access slot titles such as the recently launched Spiña Colada and Sunny Shores. Direct integration was chosen by Betfred so that Yggdrasil’s suite of in-game promotional tools, including BOOST™ and the social sharing tool, BRAG can be best utilized.
Commenting on the agreement, Yggdrasil Gaming CEO, Fredrik Elmqvist, said, “Betfred is renowned for providing a great gaming experience, so it is a natural home for Yggdrasil slots. Since securing our UK license, it has been a key strategic aim to place our slots with the market’s most important operators, and this is another important step towards that goal. We look forward to a long and fruitful relationship with Betfred, both in the UK and beyond.”
It’s been a busy few months for Yggdrasil Gaming, the casino games provider having recently entered into an agreement with one of Georgia’s most significant operators, Adjarabet. Prior to that, the company which has regional offices in Poland, Sweden and Gibraltar, successfully integrating with GVC Holdings PLC (LSE: GVC) Gioco Digitale brand and is now live in Italy.