BetGames continues expanding to the African market. The newest agreement has been signed with the new South African operator, LulaBet. BetGames agreed to supply the operator with its popular content, which will help both companies to expand their presence in South Africa.  

From this agreement, LulaBet will gain access to BetGames’ product portfolio, as well as live dealer and betting titles. The operator also gets the popular Wheel of Fortune game. 

This partnership enables BetGames to expand further to the global market. The company’s products are recognized worldwide, and some of the key markets are those that are under the UKGC’s and MGA’s jurisdiction. They also fulfill the requirements of different South African markets, so expanding to this area seems natural.   

A leader in the African market: 

BetGames is already present and popular in a variety of African markets, but by signing this deal, the company strengthens its status as the absolute leader in this market. This expansion doesn’t seem to stop – BetGames is planning on even further spreading through this continent, and we’ll probably see many more collaborations in the future.   

The company got rebranded recently, and its Lotto Reloaded studio brought a significant surge in engagement to the company.  

A new, but fast-growing company: 

LulaBet is still young sports and digital entertainment provider. This fast-growing company focuses on providing its players world-class services, including famous betting products. Partnership with the leader in this market is a fantastic opportunity for LulaBet to gain new players and keep the existing ones on edge.   

The new content is already published on LulaBet’s website, so players all over South Africa can try some of BetGames’ popular titles, such as the legendary Wheel of Fortune.   

Crucial step toward leadership in the market: 

James Everett, BetGames’ VP Sales in Africa, said: “We’re always happy to strike more deals in Africa, as our titles have never failed to resonate with the continent’s rapidly growing online player base.”  

Everett also stated that BetGames believes in LulaBet. They are sure that this new player in the industry will achieve a lot in the fast-developing South African market.  

Iain Gutteridge, Managing Director at LulaBet, added: “We launched LulaBet with the aim to deliver the best in quality to our players, and I can confidently say that we’ve done just that by reaching a content-integration agreement with BetGames.  

“The studio’s titles have established themselves across Africa as one of the continent’s best performers. Therefore, we knew that this deal was a no-brainer, and thus we’ve gained content from one of the most familiar iGaming brands in Africa.”  

BetGames is well-known as a thriving live dealer and betting games studio. The already achieved massive success in 2021, and this year’s successful streak continues. After the recently signed deal with Sahara Games, a partnership with LulaBet is a crucial step toward becoming the absolute leader in the SA market.