Sportsbook and iGaming platform provider BtoBet has agreed a deal with leading supplier of virtual games and gaming systems Kiron Interactive, to provide licensees with high—quality content and technology that will appeal to a broader range of players, according to a recent news release.

A premier brand within the virtual gaming environment, Kiron Interactive was established in 2001 and over the years the company’s virtual products have been successfully deployed across various distribution platforms including gaming machines, mobile, internet, WAN/LAN networked environments and satellite broadcast. Under the terms of the deal, Kiron’s complete 20 Virtual Sports and number games portfolio will be available to the casino, sports betting and lottery businesses.

Commenting on the partnership, Kiron Interactive CEO Steven Spartinos said: “Kiron is delighted to partner with BtoBet, a well-known and trusted brand in the industry. We are sure our full portfolio of titles will prove extremely popular across BtoBet’s network of operators and we look forward to building a long and beneficial relationship. This partnership will see the integration of Kiron’s full suite of games through BtoBet’s platforms – online and retail – in Europe, LatAm and Africa.”

Also commenting on the agreement, Integration Manager for Btobet Maja Janevska said: “Our advanced and flexible platforms – Neuron Games and Neuron Sports – based on Artificial intelligence, combined with Kiron Interactive’s Virtual Sports and games, will provide operators the possibility to elaborate unique offers, tailored for every single regulated market. Partnering with Kiron Interactive gives us the possibility to add an engaging and exciting selection of virtual sports and games to our always increasing suite of top offerings for our clients. Additionally, our sophisticated learning machine and algorithms enable operators to set up advanced rules for effective profiling and easy players management, mobile, online and retail. We also maintain progressive operation with true technology innovation and assure a close collaboration to achieve mutual satisfaction.”

Late last month, BtoBet penned a partnership agreement with Mexican gaming and entertainment company Logrand Entertainment Group. The Malta-based company will be participating in ICE Totally Gaming 2018 from Feb. 6-8 on stand S1-320.

Kiron Interactive, meanwhile, signed a multi-year content agreement with Sky subsidiary At The Races towards the end of January just two weeks after signing a distribution agreement with British online gaming software developer Bede Gaming.