After signing a partnership agreement earlier this month with Betsoft Gaming, BtoBet has now announced a new technological partnership with Logrand Entertainment Group, a gaming operator located in Mexico. Fourteen casinos are currently being operated by Logrand in areas such as Cancun and Monteray, and are now focusing their efforts on the online sector, choosing to partner with BtoBet for technical assistance. The end goal is to launch a new interactive division titled ‘Strendus’.

In a press release, Chief Operating Online Officer for Logrand Entertainment Group, Lenin Castillo, stated: “Logrand Entertainment Group, as a reputable Mexican company, has high expectations in terms of service providers and has always required the highest standards to be able to compete with international operations in the region and create long-term partnerships with all its business associates. Our group and BtoBet share the same vision to anticipate future needs of global audiences listening to their customers instead of seeing what competitors are doing. For these reasons, to launch our new interactive division, we opted for a very complete and detailed RFP process that scrutinizes all bidders profoundly.”

Castillo commented further on the many awards and nominations that BtoBet has been given, stating that the company is a ‘technology leader in the online gambling industry’.

Chairman of BtoBet, Alessandro Fried, also commented on the new partnership by stating: “We are very proud to support Logrand Entertainment Group as a partner in Mexico. We share the same vision of business and the interactions between our teams are very cooperative. The growing number of online and mobile gamblers in Mexico and LATAM is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behavior in order to drive and manage the gaming business in the most efficient way. In this perspective, we firmly believe our technology and solutions will effectively allow Strendus to reach great achievements.”