Two weeks after signing a distribution agreement with British online gaming software developer Bede Gaming and South African innovator Kiron Interactive is at it again after announcing a similar deal with Sky subsidiary At The Races.

Johannesburg-based Kiron Interactive revealed that the most recent multi-year agreement is to see its complete portfolio of virtual games including its range of football, greyhound and horseracing titles supplied by At The Races to licensed betting operators across the United Kingdom.

Kiron Interactive explained that the deal will see its content delivered to United Kingdom operators via At The Races’ Sport Mediastream streaming platform with data subsequently disseminated utilizing a feed from the Press Association. The virtual games provider stated that there will be a generic service available although specific operators may additionally request to receive more bespoke streams.

Steven Spartinos, Chief Executive Officer for Kiron Interactive, declared that the agreement with At The Races represents ‘a significant deal’ as his firm looks to continue expanding its footprint in the United Kingdom and will moreover provide it with ‘an opportunity to showcase the quality of our offering’ to British operators.

“At The Races is a well established name in the United Kingdom horseracing industry and we’re delighted to partner with it to make our virtual games available to licensed United Kingdom operators using its existing service,” read a Monday statement from Spartinos.

For his part, Matthew Imi, Chief Executive Officer for At The Races, proclaimed that Kiron Interactive ‘has a proven track record of providing quality content with stunning graphics’ before asserting that the firm’s products will ‘complement well our existing offering to United Kingdom customers’.

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