Through the partnership, K8.com betting booths will be positioned around Cardiff City Stadium so that fan can make use of them on match days. Additionally, K8.com will provide fans of the football club with exclusive promotions and odds.
Fans of the Bluebirds can also look forward to many K8.com matchday competitions throughout the season, which will give them the opportunity to win hospitality, tickets and ‘money can’t buy’ Cardiff City experiences, according to the news release.
Ken Choo, Executive Director & CEO for Cardiff City, said they are “delighted to have K8.com on board as our official betting partner for the 2017/18 season.” Choo went on to say he is sure the club’s supporters will enjoy the ideas and competitions they have planned for them.
Also commenting on the deal, Head of Marketing for K8.com, Luke Gilsenan, added they “are delighted to become the official betting partner of Cardiff City Football Club.”
Gilsenan added, “With a loyal and passionate fan base and with the drive and ambition for promotion, this partnership will bring fantastic brand awareness for K8.com which is crucial for a new brand like ourselves.”
The Championship season is off to a fantastic start for the Bluebirds, winning all but three of their first 10 games.
In June this year, K8.com signed a multi-year partnership agreement with Premier League football team Manchester City to serve as its regional betting partner in Asia, to begin the 2017/18 season.