Less than a month after inking an agreement that has seen its mobile wagering app integrate a range of live streams from Sportradar AG, daily fantasy sports and sportsbetting firm FanDuel Group has reportedly signed a similar deal with American Internet television provider fuboTV.

Online coup:

According to a Thursday report from Forbes magazine, the new alliance marks the first time that FanDuel Group has linked up with a third-party over-the-top Internet television service and is to see it serve as the exclusive online casino, sportsbook, horseracing and daily fantasy sports partner for fellow New York City-headquartered fuboTV.

Although the specific details of the fresh union were not revealed, Forbes reported that the FanDuel Group will now begin supplying sports-focused fuboTV with a range of betting data in exchange for becoming the broadcaster’s sole advertiser across the four aforementioned categories.

Reciprocal relationship:

Forbes reported that the partnership will also encompass the daily fantasy sports giant receiving a range of exclusive sports gambling content such as on-screen data and special shows while fuboTV is to reciprocate by adding the FanDuel Group-owned TVG and TVG2 horseracing television services to its subscription packages.

New Jersey start:

Although the new partnership is to initially cover only fuboTV-branded channels accessible in New Jersey, Forbes detailed that this coverage has the ability to be expanded across additional services and jurisdictions as and when future legislation allows.

Altering behaviors:

Adam Kaplan, Content Business and Operations Vice-President for FanDuel Group, reportedly described fuboTV as ‘a sports-centric company’ that focuses on ‘live sports and entertainment content’. He also proclaimed that it will serve as ‘a natural partner’ for his own firm and help to ‘truly change the way people watch live sports’.

Kaplan reportedly told Forbes…

“We’re partnering with fuboTV to demonstrate how FanDuel Group can enhance the live viewing experience by allowing cord-cutting sports fans to view the content that matters to them the most from their television, phone, tablet or computer.”