Mobile-first platform Gaming Realms plc has launched all of its Slingo Originals content with Flutter Entertainment plc (FLTR:London) division Paddy Power Betfair via its aggregation partner Relax Gaming.
Under the deal, the global sports betting, gaming and entertainment provider’s entire Slingo Originals portfolio, including player-favorite titles such as Slingo Extreme, Slingo Centurion and Slingo Deal or No Deal, will be live on Betfair Casino and Paddy Power Bingo, with Betfair Bingo and Paddy Power Games to follow.
Commenting on the deal in a company press release, Chief Financial Officer for Gaming Realms, Mark Segal, said…
“We are delighted to be launching our Slingo Originals content across the Paddy Power and Betfair brands in the UK and Ireland. The deal marks Gaming Realms’ third agreement with Flutter Entertainment following our partnership with Sky Betting & Gaming earlier this year in the UK and the Betfair brand in New Jersey, USA.
“Paddy Power Betfair is a renowned and highly regarded operator in the UK gaming industry and we look forward to strengthening our presence and reaching ever greater numbers of players within this market.”
Created by the merger of Paddy Power and British rival Betfair, which was completed in February 2016, Flutter Entertainment plc boasts more than 13 million devoted customers worldwide, across 600-plus betting shops. The Dublin-headquartered company’s operations range from sports bookmaking to gaming, with exchanges, poker, fantasy sports, and B2B in between.
One of five divisions, which includes TSG International (The Stars Group / $4.7 million merger) Sky Betting & Gaming, Australia (Sportsbet and BetEasy brands), U.S. (FanDuel, FoxBet, TVG, PokerStars and Betfair brands), while the Paddy Power and Betfair division consists of the Paddy Power, Betfair and Adjarabet brands, and includes both online and retail operations. The internationally recognized operator processes 135 million online transactions every 24 hours.
Also commenting on the collaboration, Betfair UKI Head of Casino, Richard Marquis, said…
“We’ve been working tirelessly to deliver the gaming portfolio our players demand and Slingo is a huge milestone in that respect. We’re excited to finally be live and look forward to entertaining our players with additional Slingo games over the months and years ahead.”
The collaboration closely follows Gaming Realms licensing agreement with Swedish company NetEnt. The multi-year deal allows the mobile-focused game developer to license NetEnt’s all-time popular slot, Starburst, to create an entirely new game that combines the popular Slingo grid mechanic and all the classic features of the slot game.
Slingo Starburst will be available across the globe and will be distributed to the online real money gaming market in 2021, according to Slingo Originals.